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About Us


Founded April 2020

Finding your hair shouldn't be the hard part.

Silk or Lace is a marketplace for realistic human hair wigs and hair toppers, created to make finding the right hair more approachable, personal, and informed.

We offer thoughtfully selected human hair wigs and toppers for women at every stage of their hair journey, including the Silk or Lace Collection, one-of-a-kind lightly worn pieces, and carefully selected hair from boutique brands.

What We Do

How We Make This Journey Easier

A Marketplace You Can Trust

Shopping for a wig or topper can feel overwhelming. With so many choices in color, length, density, construction, cap size, and fit, knowing where to start isn't always easy.


We bring thoughtfully selected wigs and toppers together in one place, so you have more options without having to navigate the entire world of wigs on your own.

Our Own Collection

The Silk or Lace Collection was created from years of experience, listening closely to what our clients wanted and seeing what was missing from the market.


We design pieces with the details that matter most, from realistic color and density to comfortable construction and an easy, natural fit.

Our story

Suran Yoo

Founder & Owner

A few years ago, I was in your shoes. I was searching for my first hair piece.

It was about a year before my wedding, and I wanted something I could feel confident and beautiful in — one that let me not think about my hair on one of the most important days of my life.

It was so much harder than I expected. There were so many brands, industry terms, and types of construction, and I just didn't know who or what to trust.

I bought three pieces before I found the right one. The trial and error was discouraging and expensive. And then finally finding "the one" changed my life — which is exactly why I knew there had to be a better way to shop for something this personal.

We curate brands we'd wear ourselves, and we're always looking for better ways to help you find your dream hair. I hope we can help you find your perfect piece.

Our team

The People You'll Actually Talk To

We're a small team, but you'll always find real people here who are happy to answer your questions, share what we've learned, and help you feel confident in your choices.

Zoey Steck

Brand Manager — Partnerships & Campaigns

Growing up, I wore wigs in theatre. But the first time I put on a luxury human hair wig, my whole perception of what wigs could be changed forever.

2026 marks my 5th year with Silk or Lace, and I wear a lot of hats here: marketing, social content, influencer collaborations, customer service, brand activation.

My most important role, though, is being a friend of the hair world: helping women find not just their dream hair, but their confidence.

Lily Olvera

Brand Manager — Resale Silk or Lace

I was a complete newbie in the hair world. I was amazed by all the options I didn't know existed and honestly, a little overwhelmed. It can be intimidating at first, but with time you learn what works for you.

Working with our lightly worn section, I've gotten to understand so many different types of pieces, and to become part of a community that lifts each other up at every stage.

I love helping hair sisters in a sustainable way that gives everyone a shot at finding their perfect piece.

Pinky Dehino

Head of Customer Service

I love helping each person find the hairpiece that feels perfect for them. Over the past year, connecting with customers experiencing hair loss has been incredibly meaningful to me.

Seeing your confidence return when you find the right piece is truly the best part of my job.

I look forward to connecting with each of you and being part of your journey.

Let's Find Your Fit

Whether you're new to wigs and toppers or know exactly what you're looking for, we're here to help.

Shop our curated collection online or book a virtual or in-person consultation for personalized guidance.

6529 W. Plano Pkwy, Suite C, Plano, TX 75093 · Private appointments only