This Privacy Policy, in accordance with both GDPR and CCPA (California) provisions, describes how your personal information is collected, used, and shared when you visit or make a purchase from https://silkorlace.com (the “Site”).

In an effort to provide the best service to our clients, silkorlace.com periodically sends out special offers and discounts via electronic notice (email). At any time, you may unsubscribe to our notices by clicking the Unsubscribe link at the bottom of silkorlace.com emails or by sending an unsubscribe email to contact@silkorlace.com

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

“Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

“Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we may collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.  We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).  Additionally, we use this Order Information to:

  • Communicate with you;
  • Screen our orders for potential risk or fraud; and
  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
  • Improve customer service
  • Personalize user experience
  • Improve our Site
  • To run a promotion, contest, survey or other Site feature
  • To send periodic emails

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

We store or transfer your credit/debit card data in order to more easily provide services to you. If such credit/debit card and other billing information is collected and/or stored, such credit/debit card and other billing information will be collected and transferred over a secure connection in accordance with applicable regulatory requirements, and is used only for processing underlying transactions.

Where you have consented (or not opted out, as applicable), we add your information to our databases to contact you through future emails, postal mailings and SMS text-messaging regarding site updates, upcoming events, new products and services and/or the status of orders placed online. We do not currently use geolocation for purposes of tracking your location when you use the Website, but we reserve the right to do so in the future in order to better target product and service offerings and other information to you.

When you sign up for an account with us, we will send you a welcome email. We will also communicate with you in response to your inquiries, to provide any services you request, to provide newsletters or other updates that you request and to manage your account.

In addition, when you register an Account with us, you can consent to our contacting you by email and to receiving our email subscriptions and editorial emails from us. If, at any time, you no longer want us to contact you by email and/or receive our email subscriptions, editorial emails and advertorial emails, you can opt out of these functions by changing the preferences in your Account. You can contact customer service by email (contact@silkorlace.com) or postal mail at the contact information listed at the bottom of the page to assist you with any such changes to your Account.

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties (including marketplace Sellers/Affiliates) to help us use your Personal Information, as described above.

For example, we use Shopify to power our online store–you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.  

We also use Google Analytics to help us understand how our customers use the Site–you can read more about how Google uses your Personal Information here:  https://www.google.com/intl/en/policies/privacy/.  You can also opt-out of Google Analytics here:  https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

HOW WE PROTECT YOUR INFORMATION

We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.

Sensitive and private data exchange between the Site and its Users happens over a SSL secured communication channel and is encrypted and protected with digital signatures. Our Site is also in compliance with PCI vulnerability standards in order to create as secure of an environment as possible for Users.

BEHAVIORAL ADVERTISING

Our Website may use third parties such as network advertisers to serve advertisements on our Website and traffic measurement services to analyze traffic on our Website.

Network advertisers are third parties that display advertisements based on your visits to our Website and other websites you have visited. Third party ad serving enables us to target advertisements to you.

Our Website’s third party ad network providers, the advertisers, the sponsors and/or traffic measurement services can themselves set and access their own cookies and other technologies on your computer and track certain behavioral information regarding users of your computer via an IP address or other device identifier.

These third party cookies and other technologies are set to, among other things: (a) help deliver tailored advertisements to you; (b) prevent you from seeing the same advertisements too many times; and (c) understand the usefulness to you of the advertisements that have been delivered to you.

Note that any images (or any other parts of a web page) served by third parties in association with third party cookies can serve as web beacons, which enable third parties to carry out the previously described activities. Third party cookies, web beacons and other third party technologies are governed by each third party’s specific privacy policy, not this one.

We are not responsible in the event that another party (such as a marketplace Seller/Affiliate, Shopify, or anyone else) fails to comply with a privacy regulation or has a data breach.

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.  For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

FACEBOOK – https://www.facebook.com/settings/?tab=ads

GOOGLE – https://www.google.com/settings/ads/anonymous

BING – https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

CRITEO – https://info.criteo.com/privacy/privacy.aspx?static=1

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:  http://optout.aboutads.info/.

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS

Our Company would like to make sure you are fully aware of all of your data protection rights according to both GDPR and CCPA (California) provisions. Every user is entitled to the following:

The right to access – You have the right to request Our Company for copies of your personal data. We may charge you a small fee for this service.

The right to rectification – You have the right to request that Our Company correct any information you believe is inaccurate. You also have the right to request Our Company to complete the information you believe is incomplete.

The right to erasure – You have the right to request that Our Company erase your personal data, under certain conditions.

The right to restrict processing – You have the right to request that Our Company restrict the processing of your personal data, under certain conditions.

The right to object to processing – You have the right to object to Our Company’s processing of your personal data, under certain conditions.

The right to data portability – You have the right to request that Our Company transfer the data that we have collected to another organization, or directly to you, under certain conditions.

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.  Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

California Residents

The table below explains the categories of information that we have collected in the past 12 months, the sources of that information, the purpose for that collection and the categories of third parties with whom we share that information.

Category

Purpose of Collection

Disclosed to Third Parties

User provided information (e.g. identifiers, such as, first name and last name, email address, phone number)

We use this information to provide the services you request, fulfill your orders, answer and manage your questions or complaints, provide you with information you request, for advertising and marketing purposes, run analytics, statistics and research and to tailor your experience on our services.

We may need to disclose this information to service providers such as our marketplace sellers/Affiliates, cloud storage, payment processing, order management, shipping fulfilment, data analytics, logging and operations providers. We may also disclose this information to third parties for advertising and marketing purposes.

Location Information (geolocation information and commercial information)

We use this information to provide you customized services near you and value-add services near you (including marketing).

We may need to disclose this information to service providers such as our marketplace sellers/Affiliates, cloud storage, payment processing, order management, shipping fulfilment, data analytics, logging and operations providers.

Survey responses

We use your survey responses to improve our services and better understand your preferences.

We may need to disclose this information to our marketplace sellers/Affiliates, service providers such as our cloud storage providers, data analytics and survey processing providers.

Website and Account usage information (e.g. order history, wait lists, pages viewed, and customer service inquiries)

We use this information to better understand how you use the service and to customize your experience on our services.

We may need to disclose this information to our marketplace sellers/Affiliates, service providers such as our cloud storage, payment processing, order management, shipping fulfilment, data analytics, logging and operations providers.

Device level information (e.g. internet and other network activity information, including ADIDs, cookies, IP address, and other device hardware and software information)

We use this information to protect the security of your account and remember your personalized settings. We may also use certain device level information for advertising and marketing purposes.

We may need to disclose this information to our marketplace sellers/Affiliates, service providers such as our cloud storage providers, data analytics providers and advertising partners.

Inferred Data (e.g. inferred user information, preferences or tastes)

We may use this information to provide you with recommendations and customize your experience, optimize or improve our services, and run analytics, statistics and research.

We may need to disclose this information to our marketplace sellers/Affiliates, service providers such as our cloud storage, data analytics, logging and operations providers.

 

The CCPA has defined a “sale” to include any transfer of personal information by us to another entity for anything of value. For these purposes, in the past 12 months, we have “sold” (for the purposes of the CCPA) the following categories of personal information:

  • device level information (e.g. internet and other network activity information, including ADIDs, cookies, IP address, and other device hardware and software information);
  • commercial Information (e.g., purchases, wait lists and pages viewed);
  • inferred Data (e.g. inferred user information, preferences or tastes); and
  • location Information (geolocation information and commercial information)

to third parties for a business or commercial purpose.

As applicable under the CCPA, from January 1, 2020, if you are a California resident, you may make requests to us as set out below. We will review all requests received and determine the extent to which and how to respond. We will not discriminate against any California resident who makes such requests.

Right to access/know

You may request from us a list of: (i) the personal information that we have collected about you; (ii) the categories of third parties to whom we have disclosed your personal information; and (iii) the categories of third parties to whom we have sold your personal information. You have the right to up to two (2) access requests each twelve (12) months.

Right to delete your personal information

You may request to delete your account and your personal information.

Right to opt-out from the sale of your personal information

You may request, at any time, to direct us to stop “selling” (for the purposes of the CCPA) your personal information.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us at our email: contact@silkorlace.com 

DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

YOUR ACCEPTANCE OF THESE TERMS

By using this Site, you signify your acceptance of this policy and terms of service. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at contact@silkorlace.com or by mail using the details provided below:

 

Silk or Lace, LLC

PO BOX 2247

Addison, TX 75001

 

Last updated on 4/8/2020